awake
mobile app
strategic design
Figma | Illustrator
This project is about creating a start-up company that explores a solution to a problem through a mobile app. The problem I decided to solve is sleepiness for young adults and adults while working or studying.
The Awake app focus on maintaining the user’s energy level throughout the day in order for them to get through work and study sessions without feeling fatigue and sleepy.
01
Vision
statement
“Students and professionals have a hard time staying awake during study and work sessions due to tiredness and fatigue.”
Targeting students and professionals aged 18-40, the app addresses the significant challenge of maintaining alertness during work or study sessions, which impacts learning efficiency and job performance. The app offers a variety of tools including interactive check-ins, customizable focus timers, hydration reminders, nap alarms, caffeine intake trackers, and focus soundscapes.
02
Personas
03
Interview
Categories
Screener Questions
Setting-up Questions
Money-Shot Question
results
Key Insights
sleepiness is more common problem for working professionals compared to university students
university students struggle to stay awake more during lectures especially on packed schedule days
people with hybrid or remote jobs struggle with sleepiness more than people who usually work in office
users need to stay alert the most during the late afternoon or right at the beginning of their day
the context and environment of the users play a role in whether the app will be beneficial or not
continuously using or interest in the app for long term is one major challenge for the users
Customer Profile
Priority Chart
The prioritization use for organization this priority chart is based on the interviews and findings. The essential and expected features of the app is top priority especially since the users expect the app to be simple and work instantly for them. For the future of the app, prioritization on the efficiency of giving the user’s the result they needed during the time they’re least alert.
04
Competitive
Research
and Analysis
Methods
Data Collection
Download each app from the iOS app store to experience in app experience and explore their user interface and features
Reading through each app reviews and info on the iOS app store
Exploring each app’s website
Using Perplexity for additional data collection and research
Analysis Techniques
Competitive matrix to compare key attributes between selected competitors
SWOT analysis to strategically assess each app against its competitors and identify opportunities that each app can improve upon
Screenshots and notes of competitors app
Positioning map to identify market positioning of competitors and see where the potential gaps are in the market
05
Branding
value map
Archetype : Hero
After taking multiple surveys and questionnaires to figure out the brand archetype of the Stay Awake app, I concluded that it fit the hero archetype the most compared to other archetypes. Hero personality of proving their worth through courage and determination aligns with the app’s main goal of providing a service that helps users through their tough situations by maintaining their energy level and staying awake during their work or study sessions.
Inspiration Board
Concept 1
Concept 2
Concept 3
06
Style
Guide
07
stationary
Package
business card
Letterhead
Envelope
08
Slide Deck
Template
09
Ad Campaign
10
Reflection
The hardest challenge of this project was coming up with a problem that I'm interested in with a blue ocean strategy. The project allows me to understand the essential steps in competitive market research in order to create a unique solution that fits the target users. It was also the first time I tried out "Perplexity" to help with research for time efficiency. I was able to source and see relevant information faster than if I went through the Google search engine results myself.
